Step 1
Describe it in plain English
Type what you want to track — a ticker, a flight number, a team, a store. No forms, no settings to learn.
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Sales Alerts
Track a store or brand's sales and LiveCal puts each one on your calendar as an all-day event for the days it runs. Track the annual events worth planning around — when a sale opens, it's already on your calendar.
Stores & brandsAll-day sale windowsOpens on your calendar
Popular retailers
How it works
Step 2
LiveCal puts it on your calendar
It resolves the details from public sources and creates the event on your Google Calendar, in your time zone.
Step 3
The event updates itself
As things change — times move, scores update, gates change — LiveCal keeps the event current until it's over.
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Amazon Prime Day
Sale is live — runs through Wed
What the calendar event looks like
Open the event and you see the live state, the facts, and when it was last updated — the exact content LiveCal keeps current for you.
Amazon Prime Day · sale live
Tue Jul 14 · All day · Jul 14–15
Sale is live — runs through Wed
- Window
- Jul 14–15
- Discount
- Varies by category
- Channel
- Online
Annual Prime member event; featured deals refresh through the window.
Going?
Updated: Tue Jul 14, 12:01 AM PT·livecal.ai/t/amzn-pd6
What LiveCal tracks
- Sale start & end dates
- All-day sale window
- Annual events (Prime Day, etc.)
- Store or brand name
- Member vs public sales
- Multi-day events
- Sale-opened status
- Recurring promotions
Popular sales alerts trackers
Tap + Track this to set up the same tracker on your calendar.
Amazon Prime Day 2026
Mid-July · all day
Multi-day window
Patagonia anniversary sale
May · all day
REI Anniversary Sale
Spring · multi-day
Member + co-op days
Apple back-to-school
Jun–Sep
Best Buy Black Friday
Late Nov · multi-day
Nike end-of-season
Seasonal
Sephora Beauty Insider
Spring & fall
Member-tier sale
Target Circle Week
Quarterly
Frequently asked questions
How does LiveCal know when a sale starts?+–
We resolve the store or brand against its public sale announcements and put each sale on your calendar as an all-day event for the dates it runs. For recurring events like Prime Day, the window appears as soon as it's announced.
Can I filter to only big discounts?+–
Not today. LiveCal alerts on the sales it finds for the stores you track, and you decide which ones are worth your time. A minimum-discount filter isn't a capability we promise yet.
Do online and in-store sales look different?+–
They appear the same way — an all-day window for the sale. LiveCal doesn't filter by channel, so an online-only event shows alongside in-store ones.
Why is a sale an all-day event and not a time slot?+–
Sales run for a day or several days rather than a single hour, so an all-day block (or a multi-day span) is the honest shape — it sits at the top of the day instead of pretending to be a 30-minute appointment.
Can I track several retailers at once?+–
Yes — list the stores or brands you care about and LiveCal tracks each one's sales.
How do I stop tracking a store?+–
Open My LiveCal and tap Stop on the tracker; its sales stop appearing on your calendar.