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Be live on your users’ calendar.
When someone Tracks your event, it lands on their real calendar — the one place they already check every day. Push an update and it changes on every subscriber’s calendar in seconds. You stay in their day, they stay informed, and you see exactly how it’s working.
Stay in their day
Your event sits on their real calendar with your name on it. Every update you push is a touchpoint that brings them back — no inbox to fight, no app for them to open.
Always current, automatically
Time moves, a lineup drops, status flips — push once and it updates on every subscriber’s calendar in seconds. Fewer no-shows, fewer “wait, when is this again?” moments.
Better insights
See the funnel — impressions → Track clicks → completed Tracks — plus churn and Google/Apple split. Privacy-safe and aggregate: never who tracks you, only how many and how they behave.
One click for them
A real calendar event on Google or Apple — no install, no new account, no friction. The lowest-effort way for someone to commit to showing up.
Placeholder logos — swap for real partners as they land.
& authorize
The live-state line, “(tentative)” marker, and Updated stamp are exactly what LiveCal writes today.
Three moves
Create a Source
A Source is the object behind your event — a flight, an airshow, an earnings call. Create it once via the Publisher API, the WordPress plugin, or an agent over MCP. You own its title, color, emoji, and facts.
Visitors Track via the Widget
Drop
<livecal-track>on your page. A visitor clicks Track, authorizes their calendar, and LiveCal writes a real event to their account — not a subscription file, an actual event it can edit later.You push updates; we PATCH every tracker in seconds
When a fact changes, push one state update. LiveCal recomposes the event and PATCHes it on every subscriber’s calendar within seconds — debounced, so only material changes ever reach anyone.